But it sure as hell is a great way to infuse interest in a battery. Or like this comment from here manage to say so well that I won't even bother to try to recite him; only quote him:
"Yes, it’s borrowed interest. Yes, the brand advantage is debatable. But honestly, I don’t care. Bottom line—for me—it’s creative. It’s interesting. And I think it’s smart for the agency who came up with this spot to pair up with someone like Reggie to create an interest in a product that isn’t typically associated with “funny, creative or cool.”
This will stand out far more than seeing a demo of a car start up after sitting in the snow overnight. And it’s well crafted. Isn’t that what good advertising is?"
Here's the spot that emerged out of this collaboration:
*The right way.
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