Who's up for some shirtless shopping?

OK - does everyone knows what the store Abercombie and Fitch is? For those of you who don't - it's a tacky (they don't think so) store that has shirtless and sexy-dressed store-clerks (boys&girls) walking around their store. It's part of their very well renowned policy and what has made them famous. That's why I had to pause the film halfway through (when I realized where they were) and mentally applaud the gentlemen; no I don't know what the intention nor purpose is - this is just hilarious and beyond brilliant. Let's just leave it like that for now.