While Peyton Manning was about to kill the Saints and throw the game to the Colts with killer-passes across the field, and suddenly/miraculously decided to throw a pass that got intercepted and killed the game for his Colts. Commercials happened. Was very excited about this, since it'd be the first time I'd see them in real time and not just on online after the game.
They surprised me. Most (all) were really, really bad. Then Google shocked us. Twice. First and foremost - by actually making an ad. Then by kicking ass. I love how they actually use the a boring interface and still manage to touch. Kudos. Hope this teaches ad-makers in America something. Storytelling always trumps yelling, naked men sans pants and more screaming.