Is it a bird, is it a plane - no - it's the new By" Beckett logo!

I know, I know, "Magnificent work", "Outstanding", "I didn't know you were an ace-designer", "Sure you're not related to Picasso?"

I also know it might be a bit sickening to look at, at first. A bit frantic. Stressful. Almost, chaotic. But at least it doesn't look like every other fucking logo out there. Helvetica and hipster and *yuk*. We carve our own path heaa. Obey no design rules.

UPDATE: As you can see (below) and header (above) I have already straightened it up a bit.

Old logo:

New Logo: