Wednesday, March 18, 2009

The vague promise on a package design/product

There’s been a lot of talk and discussion about frozen food and the fact that the real deal doesn’t look anywhere near the delusional picture on the package.

“I can’t believe it doesn’t look as yummy as it does on the box”, concerned customers say while scratching their hair in complete astonishment/bewilderment.

Today I realized where fake-makers, i.e. product inventors/creators should turn for inspiration – toothpaste. I mean have you ever considered that it’s the only product where – the real deal – almost exceeds the package design. Where a promise of a paste full of stripes/filled with crystals (this is the one I’m using now – and it’s actually is crystals in it. It has to be) is fully fulfilled to everyone’s content.

Minor, hurrah! for toothpaste.

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