Spotted The Ten Thousand Cents-project from Takashi Kawashima and his partner Aaron Koblin, from San Francisco.
Teaming up with Amazon's Mechanical Turk, they encouraged one thousand artists from around the globe in a collaboration to remake a 100-dollar bill.
Each artist painted their spot from the bill and worked anonymously and without knowledge of the project, Takashi and Aaron payed them one cent each (total $100) and now they're selling these pieces. Procedes goes to One Laptop per Child-project.
What’s really sweet about this is its extensive inside-out-thinking.
Instead of traditional advertising that merely communicates (I know this isn’t advertising, but Takashi works at Goodby, and I exercise my right of doing-what-I-want-on-my-blog). People from over 50 countries participated, enabling them to be a part of the ‘campaign’, before it's even finished, instead of just letting a message be delivered to them.
Do something with them. Instead of saying things to them.
Once they discover their piece is being used somewhere in a greater sphere, guess who’s going to tell all their friends about it.
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